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Newspaper Advertising – Mistakes to Avoid
Anyone can create a successful classified or display newspaper advertising campaign with a little practice and good advice. While there is no fool-proof method for writing winning newspaper ads, our archive of marketing tips can be a valuable resource to help you shorten the learning curve. Take advantage of our archive of past marketing tips and create powerful, winning ads. They offer easy, practical ways to enhance your success with most any form of print advertising. While creating your ads remember to avoid these all too common mistakes:
1) Abstract Headlines...
like “Answers to Your Questions”. Does this headline invite you in? Probably not. What questions are they providing answers to? Spiritual? Medical? Interior decorating? People generally do not read every ad in its entirety; they tend to skim headlines if anything. If a headline doesn’t seem to benefit/interest them, they move on to the next ad. That is why it is so important to make your point right away. Sparking curiosity and cutesy sayings mean nothing if you can’t entice someone to read on, so above all else make sure that you lead with your point.
2) Too much text
The main goal of most ads is to stand out. Ideally the goal is for readers to notice your ad, establish that it relates to them, read it and then respond. When a display ad is all black and white text it will tend to blend in with the rest of the paper. How can your expect people to respond to your ad when they don’t even know it is there? Images work great to draw attention to even small space ads. The addition of spot color can also call out to readers. If you are set on using an all text, black and white ad (i.e. an advertorial type ad) make sure that the ad is large enough to make an impact (usually 1/4pg or larger).
3) Running too infrequently
Success with newspaper advertising does not always happen overnight. Do not expect to run one ad and receive thousands of calls (unless you are offering free TVs!) Too many advertisers will run an ad once and get discouraged with the response and decide that newspaper advertising doesn’t work. Not so! We cannot say it enough… success is all about repetition, repetition, repetition. In today’s over-communicated, cluttered world, ads get skipped over, ignored or missed 2 out of 3 times you communicate them. Run ads often to distinguish their true potential.
4) Testing only one ad
You tried one ad for a few weeks and had limited responses. You decided newspaper advertising doesn’t work. Not so fast! You would be AMAZED at the difference that small changes can make. For example, try changing your headline to something more direct. Try a different photo. Offer a phone number instead of an email address. Any or all of these small changes could prove to be exactly what your ad needed to be successful. Consider each campaign as an opportunity to improve your results… continue with what works and get rid of what doesn’t.
5) Omitting contact information
Many advertisers decide what form of contact works best for them without taking into consideration what works best for consumers. Advertisers need to include as much contact information as possible. That means phone numbers for people without internet access, email addresses and web addresses for the internet savvy, and even an address if you are targeting local customers. This allows people to contact you in a variety of ways, enabling them to pick the way that is most convenient for them.
Saturday, February 22, 2014
Saturday, February 15, 2014
How to Make a Fortune Part Time
Have you found the opportunity that is going give you financial security for you and family.
It is said Profits are Better Than Wages/
Wages Make You A Living
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Profits Make A Fortune/
YOUR INCOME IS DIRECLY REALATED TO YOUR PHYLOSOPHY - NOT THE ECONOMY
Thursday, February 13, 2014
How To Make Money On The Internet: Fight Back Don't Let Poverty Beat You
How To Make Money On The Internet: Fight Back Don't Let Poverty Beat You: http://linkprosperity.com/WealthyAffiliateUniversity http://linkprosperity.com/WealthyAffiliateUniversity http://linkpr...
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Monday, February 10, 2014
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Saturday, February 8, 2014
Wednesday, February 5, 2014
How to Make Money on the Internet
Wealthy Affiliate University is all about Making Money Online. First you need the training. You can't jump into anything without the full training that is needed to be successful.
How to Make Money on the Internet
(1) Anyone can accomplish success online. There are 2 billion people using the Internet, regardless of the direction you head online there is a very large number of people there that you can connect with.
(2) Anything NEW can appear to be overwhelming at first. It is normal to feel overwhelmed but you will quickly get the hang of things! Stick with Wealthy Affiliate and you will achieve and exceed your goals.
(3) You do not need any experience or an existing online business. If you have experience that is great, but it is definitely not a requirement here at Wealthy Affiliate. Everything related to online business can be learned here within your membership.
(4) Success is not an event. Success is very cumulative in nature. This means that everything you do now, and every step you take will contribute towards your personal success in the future.
(5) Now you will earn while you learn. Create your own website with Wealthy Affiliate and Make Money while doing it.
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